
WORK
“THE BELT MAN”
CM®/STCKMN

One book, Ten years; the creation of 'THE BELT MAN' book. Initially designed to be sold commercially, only a small number of the books were produced to be used internally by the brand for presentations and promotional purposes for this moment in time. CM®ING SOON to global book stores...
Hardback coffee-table book to mark the achievements of the brand's decade-long journey. The concept behind the design was to create a cover that celebrated the iconic flagship product (the CM buckle and leather strap) and to be reflective in style of a personal journal or diary.
A 1:2.5 scale belt was produced and integrated into each cover, acting not only as a clasp, reminiscent of those on lockable diaries but on removal it could be worn as a 'wrist belt' by the reader.
The outside cover was bound in a black faux leather material to mirror that of the belts with the text and title debossed to appear subdued and hidden only revealed when viewed from a certain angle.
Internally, the book visually documents the product collections, campaigns, and brand collaborations through carefully curated photography. Accompanying the visuals are short, digestible narratives from Christian in a 'diary' style format that share his story and experiences using graphical type.